Strategic Communication BA

The message is clear: communication is the key.

Learn to be a communication leader in an organizational, business, or political environment.

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The role of strategic communication is to connect an organization’s mission, values and goals to its various audiences and stakeholders, whether they’re internal (e.g. the employees of a company) or external (e.g. its potential customers). Nearly any organization of any size across almost all industries employs strategic communications professionals, whose responsibilities may encompass social media, strategy, analysis, graphic design, speech writing, production of collateral like fact sheets and news releases, or speaking on behalf of the organization.

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In-Demand Careers

• Communications director
• PR specialist
• Press secretary
• Marketing manager
• Speech writer
• Social media coordinator

Why Strategic Communication? | Why Our Program?

• Nearly every major company or industry now employs communications professionals in some capacity and our program provides practical, real world education in some of the most important disciplines in the field.
• The U.S. Bureau of Labor Statistics projects above average growth for media and communications occupations over the next 10 years, with median annual wages above the national average for all occupations.
• Small class sizes provide opportunities for hands-on learning and faculty mentorship.
• Topics covered in the Strategic Communication Bachelor of Arts curriculum include: Advertising; media ethics; television production; digital media; journalism; audio production.