RIC business forum: 'Managing an Entertainment Business in Challenging Times'

Four local entertainment professionals share their experiences, predictions, pitfalls, strategies and success stories from the business perspective of attracting a shrinking discretionary entertainment dollar in a forum at Rhode Island College on Tuesday, March 9, from 4-5 p.m., in Alger Hall 110.

Kim Ward

Jack Mulvena

Augusto "Cookie" Rojas

Alan Chille
How has the sagging economy affected the entertainment industry? What are the latest in entertainment trends? What do consumers consider to be an entertainment value? How much are they willing to spend? Hear the answers from those whose job it is to entertain as a distinguished panel of industry executives discusses how entertainment organizations are responding to and performing in a difficult economic climate.

Mike Montecalvo
Panelists include Alan Chille, general manager of Providence Performing Arts Center (PPAC), RIC class of 1982; Augusto “Cookie” Rojas, general sales manager for the Pawtucket Red Sox; Jack Mulvena, executive director of the Roger Williams Park Zoo; Kim Ward, director of public relations at Twin River. Mike Montecalvo, WPRI-12/Fox News anchor and RIC class of 1984, will moderate.

Panelists will also discuss professional issues and paths for students considering careers in the entertainment industry and will address questions from the audience.

“This promises to be an entertaining discussion of the entertainment business,” said David Blanchette, dean of RIC’s School of Management. “We are quite fortunate to have such high-powered entertainment professionals provide this kind of access to their expertise and advice to students.”

The forum is sponsored by Fidelity Investments and the RIC School of Management “Bridges to Business Speaker Series.”

For more information, contact Randy DeSimone, professor of marketing and management at RIC, (401) 456-9533 or rdesimone@ric.edu.