All Faculty and Staff Email is now in Office 365. Do you need assistance?

MKT 333: Market Research

The role of marketing information as the basis for decision making is studied, including the cost and value of information, research design and instrumentation, data analysis, and forecasting. Problem-solving exercises are included.
3 credit hours

Prerequisites:
  • MGT 249
  • MKT 301

Page last updated: December 4, 2006