Attention students, faculty and staff: Parking procedures for Fall 2016. Click here for details.
This capstone course integrates the marketing functions of product, price, channels, and promotion with the concepts of strategic planning. Emphasis is on the relevance of this integration to marketing.
3 credit hours
- MKT 301
- MKT 329
- MKT 333
- MKT 334
- One additional 300-level marketing course
Page last updated: Monday, October 2, 2006