NOTICE : Monday, 1/26: All classes 4 p.m. or later cancelled. Tuesday, 1/27: All classes cancelled. Click for details.

MKT 322: Services Marketing

Focus is on the difference between service industries and manufacturing industries. Topics include the development of marketing strategies in service industries.
3 credit hours

Prerequisites:
  • MKT 301

Page last updated: October 2, 2006