B.S. in Marketing

Course Requirements

Students must consult with their assigned advisor before they will be able to register for courses.

A graded writing assignment is required in every course.

Course No. Course Title Credits


MATH 177Quantitative Business Analysis I (*)4
MATH 248Business Statistics I (**)4
* Fulfills the Mathematics Category of General Education.
* Fulfills the Advanced Quantitative Scientific Reasoning category of General Education.

Marketing core courses

ACCT 201Principles of Accounting I: Financial 3
ACCT 202Principles of Accounting II: Managerial3
CIS 251Computers in Management3
CIS 352Management Information Systems3
ECON 214Principles of Microeconomics3
ECON 215Principles of Macroeconomics3
FIN 301Managerial Finance and Control4
MGT 249Business Statistics II3
MGT 301Foundations of Management3
MGT 322Organizational Behavior3
MGT 341Business, Government, and Society3
MGT 348Operations Management3
MKT 301Introduction to Marketing3
MGT 461Seminar in Strategic Management3
MKT 329Global Marketing3
MKT 333Market Research3
MKT 334Consumer Behavior3
MKT 462Strategic Marketing Management3
Three additional courses in marketing at the 300-level or above9

Total Credit Hours


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Page last updated: Monday, October 27, 2014