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Program Goals

Management Major Program Goals

  1. Students will achieve competence in quantitative analysis and decision making.
  2. Students will learn the fundamentals of manufacturing, production techniques and control of related operations.
  3. Students will develop and use interpersonal skills of business problem solving.
  4. Students will understand the legal and ethical framework of management.
  5. Students will understand and apply financial analysis and control
  6. Students will apply concepts of strategic management.

Marketing Program Goals

  1. Demonstrate an understanding of general business foundation concepts.
  2. Apply quantitative analysis and decision making techniques.
  3. Demonstrate an understanding of marketing foundation concepts.
  4. Demonstrate an understanding of marketing issues and problems related to the global marketplace.
  5. Conduct and interpret marketing research.
  6. Demonstrate an understanding of consumer behavior concept.
  7. Develop and apply strategic marketing plans.

Page last updated: August 19, 2013