Jinsoo Kim

Whipple Hall (WH) (401) 456-8270 jkim@ric.edu

Academic Background

• B.A., Korea University (Aug. 1996)


• M.A., University of Missouri-Columbia (Dec. 2000)


• Ph.D., University of Florida (Dec. 2011)

Areas of Expertise

• Advertising


• Public Relations

Research Interests

• Online Word-of-Mouth


• Consumer Behavior


• Emotional Responses Modeling


• Agenda-setting