UPDATE for Tuesday, Jan. 27: All classes/activities cancelled today thru 4 p.m. Wednesday, Jan. 28. Click for details.

COMM 337: Advertising Strategy

Theoretical foundations and the process of developing advertising strategy are introduced. Methods of using research data for developing advertising strategy are presented and case studies are discussed.
4 credit hours

Prerequisites:
  • COMM 334

Page last updated: January 3, 2007