Establish Your Network - It's Easier Than You Might Think
The first step in establishing your network is to determine who might already be in it. Your goal is to be as inclusive as possible - it's not just about what people know, but also who they may know.
Start by making a list of people in your existing network. Be sure to include:
- Friends (and their friends and family)
- Acquaintances at the health club
- Anyone else you can think of
Don't rule people out because you think you know what and who they know. You may have always known someone in one particular way, but they may have information or contacts or access to these you never knew about. Consider discretely sharing your career "needs" with them and ask who they know who may be willing to speak with you on an informational basis.
Important: before you decide to initiate career conversations with co-workers and/or employers, think carefully. Will you put your job or working relationships in jeopardy if you let it be known that you're planning to move on?
Your existing network may yield professional contacts that will help you move your career forward - whether you are at the information/decision-making stage or ready to secure a position. But it might not. If that's the case you need to go outside your immediate network and make contact with people not known to you. These "outsiders" may include:
- Leaders in your field of interest
- People whose work you've read in professional publications
- People who hold similar jobs to the one you're hoping to secure
- Who else?
Why might potential contacts even consider speaking with you? There are actually many reasons:
- Good will - let's them return a favor to whoever referred you
- Ego - enjoy being identified as an expert in their field
- Curiosity about the academic program you're in - perhaps someone in their family is thinking of coming to RIC
- Might have an opening and this is an way to screen a potential candidate without formally scheduling an interview
- Might want to encourage people to enter this growing field - in which there are more positions than qualified candidates
- Maybe establishing their own networks and you're a potential contact for them
How will you approach contacts?
If you are referred to an as-yet-to-be-developed contact by someone in your existing network, ask for their suggestion on how best to contact this new person and when. Can you use your current contact's name and say they encouraged you to connect?
If you are making contact without the benefit of a referral, it might be best to send an introductory letter letting them know that you would like to speak with them and why and that you will follow-up to ask if that is possible. You may choose to include a resume to provide background information.Back to top
Utilize Your Network
Once you have developed a core of contacts for your network, it's time to utilize these contacts to move your career forward.
First, be clear in your own mind how this professional contact may be of help to you.
- Trying to learn more about a particular career field?
- Deciding in what environment you would prefer to work?
- Learning from an industry insider how to best access job openings in your career field of choice?
- Learning more about the organization your contact works for?
- Wanting to know the best strategies for applying to the organization your contact works for?
Once you know what you need to get out of the interaction you can then determine if it makes more sense to meet with this person on a formal or informal basis.
Business etiquette suggests that you follow certain protocol that demonstrates consideration for your contact's schedule and time as well as professionalism.
- Request a modest amount of their time (~ one half hour)
- Be flexible if they have to cancel and reschedule
- Prepare your questions in advance
- Follow-up with a thank you letter
If you meeting with the person to explore a career field in greater depth, you will want to:
- Be well-prepared for this meeting - develop your questions in advance
- Always ask for additional contacts so you can continue to expand your network
- Ask about professional publications you might want to read
- Ask about professional associations you might want to join
- Ask what you missed - what didn't you ask that would be important for you to know?
- NEVER ask for a job
Maintain Your Network
A powerful professional network has a life of its own and requires "care" at regular intervals - after all, you never know when you might need to put it to use again. Also, networking is a multidirectional venture. At times you will be seeking support and/or information from your network. Other times you can provide support and/or information to those within your network.
Ways that you can care for your network include:
- Nurturing your current contacts
- Continually adding new contacts
Nurture your current contacts. Keep them appraised of your professional progress. Did you follow-up with contacts to whom you've been referred? Have you secured a position? Share information with them you believe they may find useful - perhaps an article you're recently read. Be available to help people they refer to you.
Continually expand your network. Your network should be ever evolving. Perhaps you don't want to over-utilize your existing contacts. They may move out of the field and possibly out of your network. Your professional needs will change as your career progresses and your current network might not yield the contacts you will then need. Keep your network alive and expanding.Back to top