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Jinsoo Kim

Whipple Hall (WH) 206
(401) 456-9566
(401) 456-8270
jkim@ric.edu

Academic Background

Ph.D., University of Florida
M.A., University of Missouri - Columbia
B.A., Korea University

Courses Taught

COMM 200 Research Methods in Communication
COMM 334 Advertising
COMM 335 Advertising Research
COMM 337 Advertising Strategy
COMM 490 Independent Study
COMM 493 Senior Thesis

Areas of Expertise

Advertising
Public Relations

Research Interests

Advertising effectiveness
eWOM in online consumer reviews
Agenda-setting and agenda-building theory
Risk communication
Online activism

Page last updated: September 30, 2011